题目

阅读理解 Everybody knows that Coca Cola is red and Starbucks is green. Most of us can name companies and their own brand colors. What we may not know about is the science behind these companies' choices of these colors. Color psychology is the study of how colors affect people's feelings, actions, and decision-making. Companies use color psychology when they develop their brands and advertisements in order to encourage us to buy. In fact studies have shown that around 90 percent of people spend money depending on color and appearance. Because of this, companies use colors to influence how we feel about their products. For example, it's no accident that many tech products use white; it's simple and clean. At the same time, cosmetics companies prefer colors like purple, black, or pink that mean love, comfort, and romance. Companies often choose active colors that make you buy right now. Red, for example, is a high-energy, exciting color that moves people to take action. Yellow is the color of summer, and it's bright and remarkable. In fact, most big companies have something to do with certain specific colors. Studies show that customers prefer brands that they know. Then those with a proper color plan, such as LEGO or Facebook are likely to perform more strongly on the market. Research has also shown that men and women like different colors. Men prefer blue, green, and black while women prefer like purple and pink. （1） What products are usually made white? A . Food and drinks. B . Clothes for women. C . Computer and earphones. D . Starbucks （2） What is TRUE about LEGO and Facebook? A . They pay attention to the color plan. B . They may be popular on the market. C . They may be bright and remarkable. D . They decide to choose red and yellow for the plan. （3） What products may make Mary buy it\ them now? A . A coat in pink. B . A pair of shoes in green. C . A handbag in black. D . A T-shirt in yellow （4） The purpose of this passage is to tell us______. A . Few companies use color psychology. B . Colors influence our shopping habits. C . We should buy something according to it's color. D . colors don't affect people's feelings, actions, and decision-making. 答案： C B A B

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