高二英语上学期上册试题

Dear Editor,

I’m writing to tell you opinion about water saving. Water is important. We, as well as animal, cannot live without water and neither agriculture or industry can go without it. Yet it seemed that water is becoming less and less. Many countries in the world find we don’t have enough water. To deal with a problem, I think, we should first go all out to plant trees though trees will help save water. Next, not drinking water should be left running. Third, we should find ways to reuse the water using in washing, especially bath water for which is quite a lot, and that will save much water. 

Sincerely,

Li Hua

I was in the bakery section of a local supermarket the other day when I spotted a huge and delicious-looking chocolate cake on sale. I ___21___ to put it in my shopping cart, but lately I thought i had been trying to lose weight, ___22___ I walked on. Just as I was passing it by, a little boy ran up to it and yelled, “ Mommy, let’s ___23___ the chocolate cake!” His mom walked up and ___24___ explained that they couldn’t afford that cake on ___25___ , but maybe they could get a couple of chocolate ___26___ instead. I expected the little boy to be ___27___ , but instead his smile grew even ___28___ as he said, “Yes, I love cookies!”

How I wish I had the ___29___ of that little boy! As I have gone down life’s path over the years, I had far too often ___30___ the delightful cookies that had been offered to me because my eyes were ___31___ on the giant chocolate cake at the end of the road. All the little joys that I could have ___32___ were ignored because I couldn’t take my eyes off the prize. It took me so many years to ___33___ that the chocolate cake was only an illusion(幻想) of my own ___34___.

That chocolate cake was the ___35___ of what I wanted my life to be, but all of those cookies were the things that life ___36___ me to live. These days I delight in every one of them. I ___37___ every chance to do good, to share love, to create joy and to grow into the person I was meant to be. I also know I will see delightful cookies in the  ___38___ of my life.

Don’t miss your cookies for some ___39___ cake. Enjoy every bite of it. Enjoy the love for you and ___40___ your own love as well. Make your life a sweet treat for your soul and the souls of people you meet.

21. A. promised    B. wanted    C. managed    D. forgot

22. A. if    B. or    C. as    D. so

23. A. smell    B. get    C. sell    D. bake

24. A. eager    B. nervously    C. angrily    D. patiently

25. A. tour    B. duty    C. sale    D. purpose

26. A. cookies    B. eggs    C. drinks    D. bars

27. A. worried    B. surprised    C. upset    D. glad

28. A. sadder    B. thinner    C. weaker    D. wider

29. A. dream    B. wisdom    C. trust    D. freedom

30. A. bought    B. noticed    C. refused    D. eaten

31. A. depended    B. fixed    C. called    D. based

32. A. demanded    B. offered    C. gained    D. missed

33. A. see    B. require    C. expect    D. imagine

34. A. destroying    B. absorbing    C. making    D. correcting

35. A. reality    B. memory    C. desire    D. balance

36. A. ordered    B. warned    C. lent    D. gave

37. A. throw away    B. hold onto    C. waste    D. ruin

38. A. edge    B. corner    C. rest    D. beginning

39. A. unreal    B. useful    C. actual    D. available

40. A. grow    B. return    C. share    D. find

 I lost my sight when I was four years old by falling off a box car in a freight(货运) yard in Atlantic City and landing on my head. Now I am thirty-two. I can slightly   41  the brightness of sunshine and what color red is. It would be wonderful to see again, but 42  can do strange things to people.

 It 43   to me the other day that I might not have come to love life as I do if I hadn't been  44 . I believe in life now. I am not so sure that I would have believed in it so  45  , otherwise. I don't mean that I would prefer to go without my 46  . I simply mean that the loss of them made me  47  the more what I had left.
   Life, I believe, asks a continuous series of _48__ to reality. The more readily a person is able to make these adjustments, the more  49  his own private world becomes. The adjustment is never easy. The hardest  50  I had to learn was to believe in myself. That was  51  , If I hadn't been able to do that, I would have  52  and become a chair rocker on the front porch(
门廊) for the rest of my life.

It took me years to discover and 53   this believe. It had to start with the most elementary things. Once a man gave me an indoor baseball. I thought he was  54   at me and I was hurt. "I can't use this," I said. " 55  it with you," he urged me, "and roll it around." The words stuck in my head. "Roll it around!" By rolling the ball I could hear 56  it went. This gave me an idea how to achieve a goal I had thought  57  : playing baseball. At Philadelphia's Overbrook School for the Blind I invented a successful variation of  58 . We called it ground ball.
  All my life I have set ahead of me a series of goals and then tried to reach them, one at a time. I had to learn my  59 . It was no good to try for something I knew at the start was wildly out of reach because that only invited the bitterness of  50 . I would fail sometimes anyway but on average I made progress.

41. A. forget           B. see                     C. ignore                D. remember

42. A. happiness        B. fortune                          C. misfortune               D. wealth

43  A. occurred               B. happened               C. agreed                     D. applied

44. A. clever            B. blind                       C. foolish               D. luckily

45. A. hardly             B.quickly               C. roughly             D.deeply

46. A. Hands           B. arms                     C. eyes                       D.legs

47  A. appreciate         B. arrive                           C.  believe          D. accept

48. A. employments      B. investments             C. settlements            D. adjustments

49. A. meaningful       B. painful                     C. fearful               D. careful

50. A. pleasure           B. lesson                           C. enjoyment         D. trouble

51. A. unnecessary        B. horrible                    C. unpractical       D. essential

52. A. broken out         B. broken through             C. broken down    D. broken off

53. A. strengthen        B. weaken                         C. shorten             D. darken

54. A. smiling           B. laughing                   C. wondering         D. glaring

55. A. Bring           B. Borrow                        C. Take              D. Lend

56. A. where            B. when                      C. why                    D. how

57. A. possible           B. potential                C. probable           D. impossible

58. A. basketball        B. baseball               C. football              D. volleyball

59. A. conversations      B. limitations            C. congratulations    D. educations

60.  A. achievement      B. process                 C. success               D. failure

 ---- Why did Lucy weep so sorrowfully?

  ---- She could not stand _______ like that before the whole class.

Amaking fun of     Bto be laughed at 

Cbeing made fun             Dbeing made fun of

Nowadays it’s not easy to find a suitable job. Follow these tips, and possibly you can find a job that suits your personality.

·List your strong and weak points

    Before you start your job search, take some time to think about your strong and weak points.  36  If you are excellent at managing your time, for example, a job in project management, or one that involves organizing others, could be perfect.

●Ask others for their opinions

Although you should know yourself better than anyone else, there are times when a second opinion is needed.  37  They may come up with ideas that you haven’t considered. You should, however, make sure that they aren’t so protective of you that they persuade you not to push yourself, or encourage you so much that you aim too high.

●Find out what potential jobs involve

 38  Make sure you do as much research as possible to determine exactly you will have to do. An office job may sound very safe if you are shy, but if you then find that you have to give regular presentations, you may not be cut out for after all.

39

When looking for a job, many people have an idea of what they would like to be in the future. However, that is often little more than a dream and, even if it’s  possible to reach that goal, it may involve years of hard work that you don’t enjoy. 40  If you can find a job that mirrors what makes you happy in life, it is likely that you will enjoy it and it will match your personality type.

ATake a personality lest

BConsider what delights you

CThink about what makes you happy and then analyze why

DFinding a job that suits your personality is very easy and interesting

EAsk your friends and family what sort of job they think would suit you best

FSometimes, it isn’t immediately obvious what a job will involve until you start it

GMore importantly, think about how they would affect your ability to do particular jobs

Recently, a study was carried out to determine who was the greatest American presidentSixty-five presidential historians took part in it, and they judged the past forty-two American leaders based on ten leadership qualities, including public persuasiveness(信服), crisis leadership, management of the economy, moral leadership, and conduct of international relationsThe historians also looked at administrative ability (管理能力), relations with Congress, ability to set goals, and the pursuit of equal justice for allFinally, the experts took into consideration the historical period in which the president lived

The historians chose Abraham Lincoln as American’s greatest presidentHe had also been named best president in a similar study in 2000Abraham Lincoln was the president who led the nation through the Civil War in the 1860s, and was able to unite it in the endHe also took the first steps to abolish slavery in America

Edna Medford, a professor of history at Howard University in Washington, D.C., was an adviser on this study and the earlier oneShe says Abraham Lincoln is seen to represent the values the nation most honors, such as truthfulness, moderation, and respect for human rights

The historians put American’s first president, George Washington, second on the list, while Franklin DRoosevelt, Theodore Roosevelt, and Harry Truman follow in that orderJohn   FKennedy, the country’s first Roman Catholic president, is sixth on the listLike Lincoln, Kennedy was murdered while in office

Among recent presidents, Ronald Reagan was named the tenth best and Bill Clinton rated fifteenth, while the historians put former president George WBush at number thirty-sixHis father, George H.WBush, did much better, being placed at number eighteen

25We learn from the text that ___________

    Athis is the second time that Abraham Lincoln has been chosen as America’s greatest

president

    BEdna Medford didn’t take part in the study conducted in 2000

    CGeorge H.WBush was thought to have done worse in office than George WBush

    DHarry Truman was rated the fourth-best president by the study

26Which of the following belong to the ten leadership qualities considered?

    aBeing able to persuade the public

    bTaking effective measures during a financial crisis

    cBalancing home life and career

    dPursuing equal justice for all

   Aa,b,c           Bb,c,d          Ca,b,d          Da,c,d

27Who is rated worst among the following four presidents?

   AJohn FKennedy                  BGeorge Washington

   CBill Clinton                     DGeorge WBush

28The text is mainly about ________

   Athe ten qualities a great president needs

   Ba study of American presidents

   Cthe values the American nation honors most

   Dhow Abraham Lincoln improved the country

    假定你是李华,你的朋友李明写信告诉你他因不善交友而苦恼,感觉在日常学习生活中缺乏和同学之间的交流,请根据下面的提示给他回信,提出建议。

提示:

1.友善、乐于助人;

2.多与他人交流,寻找自己的知心朋友;

3.多参加学校组织的各种活动。

注意:1.词数:100左右;

2.可以适当发挥,以使短文连贯;

3.开头和结尾已为你写好,不计入总词数。

Dear Li Ming

I'm sorry to hear_________________________________________

_______________________________________________________

_______________________________________________________


 To keep the Milu deer safethey ________ some soldiers to protect them.

Ahave arranged       Bhave arranged for   Carranged        Dfound

 The girl sat there with her attention____ on the book.

   A. fixing               B. to be fixing       C. fixed             D. fix

My son Tom taught me a beautiful lesson today. He is three years old and it is amazing to watch him grow up.

He called me out today saying, “Papa, sit.” That usually means   41  everything, going next to him and sitting down to play with him. I did that, as he can be  42  and will not stop calling until I   43  . He was playing with beads(珠子), pushing a string through them, which is a great exercise to help   44   fine motor skills. Then, after he finished playing with the beads, it was time to put them back in the box that they were stored in. I saw him   45   pick up each bead, look at it   46   it were made of chocolate and then place it into its box.

With over a hundred beads to go, I was getting   47  . “What a long time it will take! Why cannot he  48   ten beads in one go and drop them in” said my anxious mind.

I noticed that he did this with as much   49   as he had while we were playing. I didn't see any   50   between his play and his putting away the toy. Obviously he enjoyed both.

Then it suddenly   51   me that this boy was enjoying the whole  52  . The journey was his goal. For him the  53  was in the game and after the game, not just in the fun part. What a great perspective: to live each moment as it is the   54  moment; to do each task as it is the most awesome task. Nothing else   55   .

Looking at how  56   my son was putting beads into the box   57   me that the process was the goal. The joy of pilgrimage(朝圣之旅) is not in getting there but in every  58  of the journey.

This is what living in the present is all   59 . Tom, my son, was showing me that it was about thoroughly enjoying every moment with   60   love and peace.

41A. wasting              Bleaving              Ctaking              Dpreparing

42A. stubborn            Binnocent             Chelpful                Dhumorous

43A. fall down             Bturn round           Cburst out             Dgive in

44A. highlight      Bdevelop             Cillustrate              Didentify

45A. gratefully              Beagerly            Ccarefully              Dquickly   

46A. as if                     Beven though       Cin case                Din that

47A. fascinated            Bsatisfied            Cimpatient             Denergetic

48A. package               Bgrab             Cdeliver                Dreplace

49A. confidence           Bstrength             Cinspiration           Dinvolvement

50A. sense                   Bdifference      Cneed                     Dvalue

51A. excited          Bhelped            Cstruck                 Dencouraged

52A. process                Bmorning            Cexperiment  Ddesign

53A. victory          Bchallenge           Cdifficulty              Dpleasure

54A. urgent                  Bdecisive           Cperfect                Ddangerous

55A. matters                Bhappens           Cdisappears          Dworks

56A. successfully  Bpeacefully   Cresponsibly         Dsystematically

57A. guaranteed           Bwarned           Cpromised            Dtaught

58A. plan                     Bdestination         Cstep                    Ddetail

59A. for                   Bwith             Cabout                  Dfrom

60A. complete              Bavailable    Cadditional            Dprecious

He met her at a party. She was outstanding; many guys were   36   her, but nobody paid any attention to him. After the party, he invited her for coffee. She was surprised. In order not to appear   37  , she went along.

  As they sat in a nice coffee shop, he was too   38   to say anything and she felt uncomfortable. Suddenly, he asked the waiter, "Could you please give me some   39  ? I'd like to put it in my coffee."

  They stared at him. He turned   40  , but when the salt came, he put it in his coffee and drank.   41  , she asked, "Why salt with coffee?" He explained, "When I was a little boy, I lived near the sea. I liked playing on the sea ... I could feel its taste salty, like salty coffee. Now   42   I drink it, I think of my childhood and my hometown. I   43   it and my parents, who are still there."

  She was deeply touched. A man who can admit that he's homesick must love his home and   44   his family. He must be responsible.

  She talked too, about her faraway hometown, her childhood, her family. That was the start to their love story.

  They continued to   45  . She found that he met all her   46  . He was tolerant, kind, warm and careful. She would have missed the catch if not for the salty coffee!

  So they   47   and lived happily together. And every time she made   48   for him, she put in some salt, the way he liked it.

  After 40 years, he passed away and left her a letter which said:

  My dearest, please   49   my life-long lie. Remember the first time we dated? I was so nervous I asked for salt instead of   50  .
  It was hard for me to ask for a   51  , so I just went ahead. Many times, I tried to tell you the truth, but I was afraid that it would   52   everything.

Sweetheart, I don't exactly like salty coffee. But as it   53   so much to you, I've learnt to enjoy it. Having you   54   me was my greatest happiness. If I could live a second time, I hope we can be together again,   55   it means that I have to drink salty coffee for the rest of my life.

36. A. after            B. before           C. beyond           D. behind

37. A. polite           B. rude         C. nice             D. clever

38. A. good         B. terrible     C. pleased          D. nervous

39. A. sugar            B. salt         C. fruit                D. coffee

40. A. yellow           B. black            C. blue             D. red

41. A. Curious          B. Happy            C. Nervous          D. Frightened

42. A. some time        B. every time       C. no time          D. any time

43. A. get              B. know         C. miss             D. ask

44. A. care about       B. care to          C. take care            D. do care

45. A. think            B. live         C. drink                D. date

46. A. needs            B. ways         C. requirements     D. conditions

47. A. married          B. dated            C. worked           D. laughed

48. A. meal             B. coffee           C. tea              D. soup

49. A. tell             B. take         C. excuse               D. forgive

50. A. tea              B. sweet            C. sugar                D. juice

51. A. word         B. change           C. leave                D. talk

52. A. ruin         B. get          C. hurt             D. injure

53. A. cared            B. surprised        C. satisfied            D. mattered

54. A. of               B. with         C. to                   D. besides

55. A. as if            B. because      C. even if              D. no matter

In the reading-room, we found Winifred ____at a desk, with her attention _____on a novel

    Asitting; fixing     Bseating; fixed      

Csitting; fixed       Dseated; fixing

   Its hard being an astronauts son. I _41_ , everybody expects you to be special or__42__, and Im just an average student, and Im average, too, when it__43__ basketball, football, soccer,

and  baseball.

      I often wonder _44__ my father ever had a son like me. I mean he’s so__45_and so good at everything. So I used to dream about doing something spectacular to___46_ my father and make him_ 47__ me.

  In one class, my teacher__ 48__ a Fathers Day essay contest for us and the winners’ essays would be read in front of all the parents and students. After school I walked home,__ 49_ my father, who I would write about in my essay.

     He sat with me in the___50 when I was a little kid and had a nightmare. He___51__ me with a new puppy at my eighth birthday party. He sat and tried to__52__death to me when Grandpa Bob died. To me, he wasn’t a world-famous astronaut, just my dad.

    I wrote about all these__53_ in my essay.One of our neighbors said, “I__54__ you’ll win the contest, David. You're the only one in town who could write about being the son of an astronaut.”

I__55__ I hadnt shown anyone the essay, but now I almost hoped I wouldnt win. I didnt want to win just__56__ my father was an astronaut.I won the second prize. When I finished reading my essay, the__57__ applauded. I saw my father blowing his nose. I went back to my seat.

    Dad nodded to me,__58__ his throat, and put his hand on my shoulder. “Son, this is the__59___moment of my life.” he said.It was the proudest moment of my life, too. Maybe I’ll never be a great hero or win a Nobel Prize, but just then, it was__60__just to be my fathers son.

41. A. mean            B. say                C. know             D. believe

42. A. strange          B. honest            C. perfect           D. formal

43. A. refers to          B. relates with      C. talks about       D. comes to

44. A. why               B. how               C. whether         D. when

45. A. normal           B. funny             C. special           D. unique

46. A. shock             B. influence        C. attract             D. impress

47. A. proud of          B. interested in    C. satisfied with     D. ashamed of

48. A. reported          B. announced      C. claimed            D. warned

49. A. caring about     B. worrying about  C. thinking about    D. complaining about

50. A. silence          B. threat              C. horror             D. dark 

51. A. pleased          B. astonished       C. supported           D. encouraged

52. A. describe        B. explain           C. declare             D. remark

53. A. experiments   B. incidents        C. details                D. memories

54. A. wish            B. guess             C. bet                   D. promise

55. A. smiled         B. nodded           C. doubted             D. shrugged

56. A. because        B. if                 C. while                 D. as

57. A. parents         B. audiences       C. students               D. teachers

58. A. cleaned        B. blew              C. cleared              D. opened

59. A. best             B. proudest         C. finest                 D. greatest

60. A. natural          B. honorable       C. important             D. Enough

There is no doubt ______he will keep his promise and I  am sure that he will do what he said..(  )

Awhich     Bif     Cwhether Dthat

 We’re looking for a headmaster,        who will devote himself entirely to the cause of education.

         A. he           B. that         C. the one               D. one

 

As one of the world’s oldest holidays, Halloween is widely celebrated with different names in many countries.   16   it originated as a religious (宗教的) holiday, it has lost its   17   connection in the United States. It is now   18   largely as a children’s holiday, and many American children look forward to it for days and weeks beforehand. 

The orange pumpkin,    19   at this time of the year, is hollowed (使中空)outa funny face cut into it, and a   20   placed inside as a decoration in the window. People in cities, nowadays, sometimes use paper pumpkins for   21 

Some years ago, the holiday was celebrated by   22   in strange and frightening clothes and   23    tricks on one’s neighbors and friends, such as ringing door bells, throwing bits of corn on the window panes (窗格), and in other ways of making little   24 

More recently, children come to the door to have friends and neighbors  25   their clothes and guess  26    they are behind the strange masks and receive treats of candy, fruit or cookies.They say “Trick or Treat”, which  27   “I will play a trick on you  28    you want to give me a treat.” This practice has even more recently developed into an important  29    activity. Instead of or along with candy, the children  30    money for UNICEF (United Nations International Children’s Emergency Fund). This  31    collection of money by children for needy children throughout the world is known as “UNICEF Trick or Treat”.  32    only recently, it  33    several million dollars each year being contributed to UNICEF. The collection box is  34   , reminding people of the  35  

16. A. As though        B. Even if              C. Although             D. As   

17. A. late             B. early            C. close            D. religious 

18. A. made             B. congratulated        C. celebrated      D. greeted

19. A. harvested        B. planted          C. damaged         D. watered 

20. A. light            B. candle           C. lamp                 D. flashlight 

21. A. fun              B. pleasure             C. example          D. decoration

22. A. having on        B. wearing          C. putting on           D. dressing up 

23. A. doing       B. playing          C. making               D. putting

24. A. troubles        B. peace                C. noises               D. faces 

25. A. admire           B. look at          C. honor                D. share

26. A. whoever          B. who              C. what                 D. which 

27. A. suggests         B. shows            C. means           D. advises

28. A. unless           B. if               C. until                D. when 

29. A. local            B. governmental         C. national             D. international

30. A. gather           B. make             C. collect              D. earn

31. A. usual            B. special          C. rare             D. common 

32. A. Begun       B. Found                C. Happened        D. Played 

33. A. results from    B. results in           C. brings out           D. brings in 

34. A. red              B. blue                 C. green           D. orange

35. A. trick            B. pumpkin          C. treat                D. Halloween 

In December of 2006, I was the single parent raising my daughter whom was six years old at the time. I didn’t have much money, and I wanted to buy a Christmas tree. I took my daughter along with me. As we were choosing a Christmas tree within my budget, my daughter wanted a big tree than that planned one. I told my daughter we can’t afford a taller tree. Someone must have heard of our conversation. When I went to paying for the tree, the clerk said the customer before me had paid for my tree. I shocked. I was very thankful to what the stranger had done for us. That day I promised to me that I would pay it forward.

Maybe you are an average student. You probably think you will never be a top student. This is not necessary so, however. Anyone can become a better student if he or she wants to. Here’s how.

1) Plan your time carefully. When you plan your week, you should make a list of things that you have to do. After making this list, you should make a schedule of your time. First your time for eating, sleeping, dressing, etc. then decide a good, regular time for studying. Don't forget to set aside enough time for entertainment. A weekly schedule may not solve all your problems, but it will force you to realize what is happening to your time.

2) Find a good place to study. Look around the house for a good study area. Keep this space, which may be a desk or simply a corner of your room, free of everything but study materials. No games, radios, or television! When you sit down to study, concentrate on the subject.

3) Make good use of your time in class. Take advantage of class time to listen to everything the teachers say. Really listening in class means less work later. Taking notes will help you remember what the teacher says.

4) Study regularly. When you get home from school, go over your notes. Review the important points that your teacher mentioned in class. If you know what your teacher is going to discuss the next day, read that material will become more meaningful, and you will remember it longer.

5) Develop a good attitude about tests. The purpose of a test is to show what you have learned about a subject. They help you remember your new knowledge. The world won’t end if you don't pass a test, so don't be overly worried.

There are other methods that might help you with your studying. You will probably discover many others after you have tried these.

How to become a better student

General method

How to

Advantages

Plan your time carefully

Make a list

Force you to realize 7 6 is happening to your time

Make a7 1 

Find a good place to study

Free of everything but study72

You can 77 on the subject

Make good use of your time in class

Listen to everything the teachers say

Really listening in class means 78 work later

Taking  7

Study regularly

Go over your notes

 74 new material

Help you  79 it better , remember it longer

Develop a good75 about tests

Don't be worried

Remember your new  80

Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

1. Parachute Coconut Oil vs. V.V.D. Gold

Some time back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products was superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

2. Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on Free flow of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

3. Pepsi vs. Coco Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

4. Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients (材料) compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

Any marketer should only speak about his products and not about his competitors products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

Comparison of the past and the present of advertisements

In the past

At present

A technique mainly used for offering 55

A trick used as a means of unfair 56

The 57 of advertisement

58

Products

Wrong practices

V.V.D. Gold

When V.V.D Gold attacked the one sold in blue bottles, it 59to Parachute Coconut oil.

Captain Cook

Captain Cook stressed on their free flow when their product was 60to a container.

Tata Salt

Tata salt retaliated by warning consumers to be 61about the quality.

Pepsi

Too much advertisement on TV seemed to say that the cricketers had a 62for Pepsi.

Complan

Brand C claimed that their product was much richer in ingredients in63with Brand H.

Solutions

64products. are not allowed to be mentioned in the advertisement.

Stricter laws should be made to protect every producers and consumers benefits.

    Not all great meals come from restaurants. Some are served from carts and stalls, and eaten on the go. So-called street food is not only delicious, but can be found in nearly every country, rich or poor, says Carla Diamanti, co-author of Street Food: Authentic Snacks from Around the world. “It’s a way to get to know the people and the flavor of a place,” says the Italian writer, who has nibbled her way around the globe. She shares some favorite snacks -----and snacking places with us.

Naples,Italy

    Pizza: Pizza may be the closest thing to a global food, but Diamanti says there’s nothing like the way it’s prepared in Naples. The dish is often ordered from a window counter and quickly baked for customers. If you’re eating it on the go, you fold it up for pizza al fortafoglio, literally wallet style. “Our pizza is quick and simple,” she says. www.inaples.it

New York

    Hot dogs: When foreigners first visit America, one of the first things many want to try is the country’s typical snack food, the hot dog. “It’s like the flag of America ---- both inexpensive and democratic,” Diamanti says. “ You expect to see kids queuing at a hot dog stall.”212-484-1200; www.nycgo.com

Japan

    Bento boxes: Diamanti says the best time and place to eat this portable Japanese meal is under a blooming cherry tree in the spring. Bento boxes are filled with different dishes:often fish meat,pickled vegetables, rice or tofu. “It’s really just a taste,” she says. While the containers are often elaborate wooden serving trays, they can be also cardboard boxes ordered to go.212-757-5640; www.jnto.go.jp

Jamaa el Fna Square, Marrakech, Morocco

    Food stalls: When the sun begins to set, this central square comes to life as crowds gather to sing, dance and eat. Hundreds of people cooking at the same time,” Diamanti says.212-221-1583; www.visitmorocco.com/index.php/eng/

21.  What is special about the pizza in Naples, Italy?

       A. It’s attractive taste                              B. Its low price

       C. Its unique ingredients                                D. The way it’s prepared.

22.  For those who want to eat under blooming cherry trees in the spring, they’d better go to _______.

       A. Naples, Italy                   B. New York                C. Japan                           D. Morocco

23.  What is the purpose of this text?

       A.To advertise Carla Diamanti’s new book.

       B. To offer information about how to make food.

       C. To compare some world-famous travel destinations.

       D. To introduce some snacks and snacking places.         

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