阅读理解
Many parents try hard to
protect their kids from TV and Internet advertising. But how
can you protect a child from a large fast-food ad painted on her school locker(衣物柜)?Or a toy ad on the side of his school bus?
As school budgets get
smaller, a growing number of schools in the US are selling advertising space on
lockers, buses and in gyms or cafeterias. It is
an easy way for schools to make money. And ads may provide relief for
parents exhausted by making cash donations to support schools.
While parents can always
turn off the televisions or the computers, they can't keep advertising out of
schools. This
isn't the first time the issue has come up. For example,
a news programme for teens has been criticised for including ads in its
12-minute classroom broadcasts.
And parents' groups successfully fought a plan by a company
called Bus Radio to put music and ads into school buses.
But now things are different. Just
last month, Los Angeles approved a plan to allow companies to advertise in the
district's schools. Officials
say the plan could provide as much as $18 million for the schools.
In St. Francis,
Minn.
schools recently agreed to cover 10% to 15% of their lockers with ads. Edward
Saxton, a teacher in the school, says, "So far,
parents are accepting this as a way to bring in needed money. The
money pays for programmes like arts, sports and music. Parents
don't like to see programmes getting cut. Neither
do I. Besides,
schools are thinking about the effects on kids all the time. "
However, Susan Linn, an
educational expert, says, "Kids have already seen enough
ads on TV, in magazines and the products they use daily. School
is no place for advertisements at all. "
Readers, what about you?
Would you rather help run yet another school fundraiser, or expose your child
to ads on lockers and buses? Is keeping ads out of schools worth raising taxes,
or increasing your own cash support for school through donations?
(1)
Schools allow ads into schools to .
A . reduce parents' burdens
B . solve their financial problems
C . offer kids a wide choice of goods
D . improve their students' living conditions
(2)
Edward Saxton holds the view that .
A . schools choose ads carefully
B . ads in schools shouldn't be too many
C . schools should be a place free from ads
D . in-school ads do no harm to young kids
(3)
What does the text mainly talk about?
A . The bad effect of ads on kids.
B . Efforts to stop in-school advertising.
C . Whether ads should be allowed in schools.
D . Whether parents should run fundraisers for schools.
(4)
Who are the intended readers of the text?
A . Parents.
B . Teachers.
C . Educators.
D . Businessmen.
答案: B
A
C
A