阅读理解
We know that China is
the largest and fastest-growing consumer market in the world. What is less well
understood are the forces that shape consumerism in the world's most populous
country. In my view, there are some social and cultural aspects at play that
drive consumer spending.
Consumerism is related
to freedom. To have a choice means to have consumer choice. You are what you
consume. Consumption is an expression of self. It allows you to explore the world
through its products, to experiment with lifestyle choices, and to do so safely
and anonymously(匿名). You might never get to
France, but you can try French wine. California might be far, but you can go to
Shanghai Disneyland. Indeed, the enthusiasm for choice is reflected in the
enthusiasm Chinese consumers have for online shopping.
Consumerism is a statement of success. American economist Thorstein Veblen popularized the concept of "conspicuous consumption". When consumption is no longer driven only by need, it becomes a way of making a statement that you have disposable(可自由支配的)income and you can —at least in certain respects—enjoy life on your terms. Simple pleasures—a pair of shoes, a smartphone, designer clothing — become statements of personal identity.
The collective
experience is focused. We like participating in group events. FOMO, the Fear of
Missing Out, goes beyond cultures. But I suspect this trend is stronger in
China than in the West because Confucian culture does not celebrate outsiders
as the West's culture does. Social media reinforce(强化)this collective pattern so that shopping and dining are shared
experiences. Opinions are crowd-sourced. And the merchants reinforce this
pattern by supporting holiday sales, group buying, and other promotions.
Successful brands in
China are able to handle most or all of the above considerations. The consumer
must not only be delighted with your product. The journey of the consumer must
also respect these socio-cultural aspects.
(1)
What's mainly talked about in the passage?
A . Chinese are growing wealthier.
B . China's fast-growing market economy.
C . Chinese socio-cultural influences on consumerism.
D . Chinese consumers' preference for quality rather than quantity.
(2)
What does Paragraph 2 focus on?
A . Shopping online is a new experience.
B . Consumption can be a reflection of freedom.
C . Foreign products can be purchased in China.
D . Shopping around the world is a favorable choice.
(3)
What do the underlined words "conspicuous consumption" in Paragraph 3 mean?
A . The ability to cover one's real need in daily life.
B . Spending money in order to keep up with others.
C . The purchase of expensive items to display status.
D . Buying plenty of goods and delivering them to others.
(4)
Why does the author suspect FOMO is stronger in China?
A . Social media play a bigger role in their lives.
B . Following the trend is what people like better.
C . Chinese people have less contact with the strangers.
D . Confucian culture is less likely to appreciate outsiders.
答案: C
B
C
D