Advertising is the key to the success of any business. To ensure a long and lasting success, a business must advertise in some way.
It has been said that the best form of advertising is word of mouth advertising. It's free and most people believe it. Usually, word of mouth advertising comes from satisfied customers that wish to share their experience with their friends, family and co-workers about a product, and in turn new customers come to the business.
While word of mouth is a wonderful and free way to advertise, it isn't the "be all end all" of advertising. Advertising on television, the radio, and printing is still a very effective advertising method, but the method is quite expensive and not suitable for the small businesses.
A more economical but effective way is to advertise online. The Internet is such an important part of daily life that it is hard not to advertise on it. The number of ways to advertise online is endless. There are several types of e-mail marketing campaigns, like link advertising and websites. Now, e-mail marketing campaigns are more popular than traditional postal mail marketing, which is slow and ineffective.
Many business owners use strategic networking to advertise their businesses. It's a way for business owners to meet each other, get the word out about their companies, and even to enlarge their business fields.
One new kind of successful advertising is through social networking. It's much like strategic networking in that it's usually free and done by meeting and discussing products. However, social networking is done through modern media, such as websites, blogs, and the Internet. Both of them are highly effective.
Whichever method of advertising is used, a business must use long-time advertising campaigns to keep itself successful.
Last summer, I began the biggest adventure of my life. I moved from a tiny city in England to one of the ___21___ cities in the world.
As the plane ___22___ in Beijing, one of the first things I did was to ___23___ one of the city’s hutong. Walking around the ___24___ street, the warm air was filled with the ___25___ of delicious food as people played mahjong and ___26___ their old - fashioned bikes. This was the first moment I ___27___, “Wow, I’m in China.”
Beijing couldn’t be more ___28___ to my home city, Preston, which ___29___ a population of just 114,000. It has one ___30___ street that’s around 500 meters from one end to the ___31___ on Sunday, all the shops ___32___ at 4:00 pm. There isn’t a great deal of ___33___ when it comes to restaurants, either, and as a ___34___ of food, I couldn’t wait to see what Beijing has to ___35___. I still don’t have a favorite dish here yet – I’m still happily working my way through the city’s countless ___36___ to try to figure that out.
I’m slowly getting used ___37___ the fast - paced lifestyle and different ___38___ of life. In the future, I hope to buy a motorbike and ___39___ from one end to the other of this beautiful city, taking photos and ___40___ new people along the way.
21. A. oldest B. largest C. busiest D. noisiest
22. A. pulled B. took off C. touched down D. dropped
23. A. visit B. study C. look D. find
24. A. broad B. poor C. empty D. narrow
25. A. smell B. wind C. smoke D. warmth
26. A. pushed B. rode C. took D. drove
27. A. changed B. burst C. lost D. thought
28. A. lovely B. similar C. different D. beautiful
29. A. has B. holds C. carries D. forms
30. A. walking B. trading C. shopping D. parking
31. A. other B. either C. shop D. another
32. A. stop B. close C. open D. desert
33. A. choice B. money C. food D. chance
34. A. trainer B. student C. cook D. fan
35. A. value B. intend C. offer D. keep
36. A. buses B. restaurants C. crowds D. houses
37. A. from B. of C. with D. to
38. A. way B. model C. colour D. taste
39. A. enjoy B. travel C. walk D. know
40. A. changing B. realizing C. meeting D. turning
61. 古英语和我们现在说的英语非常不同。
62. 英语及英国人都是由盎格鲁人（the Angles）命名的。
63. Old English consisted of a mixture of their language.
64. When we speak English today, we sometimes feel puzzled about which words or phrases to use.
65. This is because English has many words and phrases from different languages, but with similar meanings.
Mary and her husband Jim had a dog named “Lucky”．Whenever Mary and Jim had friends come for a weekend visit，they would warn their friends not to leave their luggage open because Lucky would steal something from their luggage and he always hid his finds in his toy box in the basement.
It happened that Mary found out she had breast cancer.She felt she was going to die of this disease.The night before she was to go to the hospital，a thought struck her，“What would happen to Lucky？” “If I die，who will look after Lucky？” Mary thought.The thought made her sadder than thinking of her own death.
Mary stayed in the hospital for two weeks.Jim took Lucky for his evening walk every day，but the little dog just looked sad and miserable.
Finally the day came for Mary to leave the hospital.When she arrived home，Mary was so tired that she couldn't even make it up the steps to her bedroom.Jim made his wife comfortable on the bed and left her to sleep.
Lucky stood watching Mary but he didn't come to her when she called.It made Mary sad.But she felt so sleepy that soon she fell asleep.
When Mary woke，for a second she couldn't understand what was wrong.She couldn't move her head and her body felt heavy.But panic(惊慌) soon gave way when Mary realized the problem.She was enclothed with a blanket，and with every treasure Lucky owned!
While she had slept，the sorrowing dog had made trip after trip to the basement bringing his beloved hostess all his favorite things.He had covered her with his love.
It's been 12 years now and Mary is still living.Lucky? He still steals treasures and hides them in his toy box but Mary remains his greatest treasure.
5．The underlined word “enclothed” in Paragraph 6 means ________．
A．covered B．shared
C．compared D．equipped
6．It can be inferred from the passage that Mary ________．
A．was tired of her dog
B．cared about her dog very much
C．was so sad about her disease that she never thought of her dog
D．Mary took her dog for the evening walk every day when she was in hospital
7．What made Mary sad when she got home from the hospital?
A．Her husband left her alone in bed.
B．Her disease became even worse.
C．Her dog didn't come to her when she called.
D．She couldn't sleep well.
8．Lucky went to the basement again and again in order to ________．
A．bring his treasures to Mary
B．watch out his favorite things
C．take the things he had stolen there
D．examine what was wrong with his treasure
Once Mr King had a cat, and he loved it very much. He called it “Sky”, because he thought “Sky” was the strongest name in the world.
One day he had a meal at a restaurant with his cat. He met his old friend. He told him about his lovely cat and its name. His friend said, “How foolish（愚蠢）you are! Sky is not the strongest thing in the world. My cat is called ‘Cloud’ because cloud is stronger than sky.” After hearing this, Mr King called his cat “Wind” because he thought wind was stronger than cloud.
After a few days he suddenly（突然）thought that “Wall” was stronger than wind. And “Mouse（老鼠）” was stronger than wall. So he went to his friend to ask for an idea. His friend said, “Don’t you think ‘Cat’ is stronger than mouse？” “Yes, but...”
The man thought and thought and then decided his cat’s name had better be “Cat” because a mouse was always afraid of a cat. Mr King is very silly（傻的）or funny？
1. Mr King ________ his cat very much.
A. didn’t like B. liked C. hated D. hit
2. His cat’s first name was ________ .
A.Cat B. Sky C. Wind D. Cloud
3. He decided his cat’s last name was ________ .
A. Mouse B. Wall C. Cat D. Cloud
4. Mr King called his cat “Cat” because he thought ________ .
A. a cat was always afraid of a mouse
B. he liked this beautiful name
C. the name had more meanings
D. a mouse was always afraid of a cat
5. Mr King gave his cat ________ names in all（总共）
A. six B. four C. five D. two
Professor Carl Jones won the 2016 Indianapolis Prize --the highest honor inthe field of animal conservation--for his 40 years of work in Mauritius, where he saved an endangered kestrel (a kind of bird) from becoming the next Dodo.
When the 61-year-old first travelled to the east African island in the 1970s he was told to close down a project to save the Mauritius kestrel. At the time there were just four left in the wild, making it the rarest bird on Earth.
However he stayed, performing the controversial techniques of captive breeding (圈养 繁殖 ) and a technique known as ‘double-clutching’, which included taking eggs from the birds’ nests and hatching them under incubators（孵 卵器 ）, motivating the mothers to lay another set of eggs in the wild.
A decade later, the number of Mauritius kestrels had soared to over 300 and today there are
around 400 in the wild.
Reflecting on the start of his career, he said the Mauritius kestrel project had been seen as a “dead loss” at the time.
In the 1970s there was fierce opposition to the captive breeding techniques, with critics (批 评 者 ) arguing that they were too risky and took the emphasis off breeding in the wild.
“As a young man in my 20s, I certainly didn’t enjoy the stress and the tension of the criticism I
received,” Prof Jones, who now lives in Llanwrda, Powys, said.
He said receiving the prize was particularly important to him because it showed his work to save birds was reasonable, whereas previous winners have tended to concentrate on more high profile (惹 人注 目的 ) species, like polar bears or elephants.
Dr Lee Durrell, director for Durrell Wildlife Conservation Trust, said: “Carl is living proof that by having the courage, talent and vision to take small steps, we can win victories for species large and small.”
25. What can we learn about Dodo?
A. It is a kind of endangered bird. B. It is a rare species of bird alive.
C. It no longer exists in the world. D. It is saved by Professor Carl Jones.
26. Why did Professor Carl Jones take eggs from the birds’ nests ?
A. To do some research on the eggs. B. To find out if man can hatch them.
C. To protect them from becoming bad. D. To stimulate the males to lay more eggs.
27. Which of the following can replace the underlined word “soared” in Paragraph 4？
A. increased B. registered C. gathered D. survived
28. What is the difference between Carl and previous winners?
A. He used unique techniques. B. What he did was more valuable.
C. He has more courage, talent and vision. D. The species he has saved was less striking.
You _______ a higher score if you hadn’t repeated the same mistake. My suggestion is that _______and start all over again.
| A. should have achieved; you must stay calm | B. could have achieved; you stay calm |
| C. must have achieved; you should stay calm | D. will have achieved; you must stay calm |
After the dinner party, most guests left, with only two of them _______ in the host family, ______ him clear up.
A.remaining; helped B. remaining; helping C. remained; helped D. remained; helping
Wearing ties was originally the mark of Britain’s most powerful classes, which made the tie itself a symbol of power and respect. And that led it to be adopted by a much larger tribe —— the business tribe.
You cannot wear a tie if you work with machinery. So wearing a tie became a sign that you were a man who used his brain to make a living, rather than your hands. It showed you were serious. It showed you were a professional. It meant that everyone who wanted a job in business had to wear one. It was just impossible to take seriously a man who didn’t wear a piece of colored silk around his neck.
This is how millions of people came to be wearing ties across the world．They are part of the uniform of business.
“Ties offer a point of different," says John Milne, head of the British Guild of Tie Makers. “They give a chance to say something about their own personality.”
So if you happen to meet a man with a very brightly colored tie, there is a good chance that he is the office joker. There is also a good chance that he will be wearing brightly colored socks.
Is there a future for ties? The signs are not promising. Tie wearing seems to be rare amongst the new bread of entrepreneurs(创业者) in the Internet and new technology industries. Many political leaders, including former British Prime Minister Tony Blair, now go without ties. This shows they are men of the people—but not the people wearing ties.
Up until around 1960, it was common for men across the Western world to wear hats as part of their business uniform. That changed with the election of John F. Kennedy to the presidency of the United States. Kennedy never wore a hat——in fact his nickname was "hatless Jack". Seeing that the most powerful man in the world did not have to wear a hat, millions of other men decided that they did not have to, either. Hats simply vanished across the Western world．Perhaps "tieless Tony" (former UK Prime Minister Tony Blair) will have the same effect as "hatless Jack".
29. In Britain, ties were first used as a sign to show a person’s ________.
A．personality B．social position C．wearing style D. favorite hobby
30. In the business world, wearing a tie was necessary because ________.
A．it showed you used your brain B．it showed you got a good salary
C．it showed you were an employer D．It showed you were well-equipped
31. The writer may hold the opinion that________
A．Blair is the best leader in the world.
B．Kennedy is the best leader in the world.
C．millions of people will go to work without a tie.
D．people will wear hats instead of ties.
32. The underlined word “vanished” in this passage may mean_______ .
A．sold B．washed C．appeared D．disappeared
Ann worked for a big company.One of the duties of her__21__was to go to the post office every day and__22__the company mail.One day in December, she__23__a beggar making himself up as a Santa Claus__24__on the corner of the street. Each day she__25__her coins and dropped them in his bowl. He would smile and__26__her a Merry Christmas.
At night the temperature dropped below 0℃,but the Santa Claus__27__stood in the cold wind.__28__she dropped her coins into his bowl，she handed him a pair of gloves.
A week later，a(n)__29__Santa Claus was standing there.“What happened to the other Santa Claus？” she asked.He told her，“He’s very__30__today.” She prayed for his health.
Later that day，a colleague came into her office__31__.“I don’t know what I’m going to do.” “What’s wrong？” she asked.“It’s my exhusband，” her colleague__32__，“I don’t have any money to buy my boys anything for Christmas，__33__my exhusband refuses to send money to them. It breaks my heart that they won’t have anything this year.” The lady__34__her colleague，“I’m sure everything will__35__. It’s Christmas.Believe in miracles (奇迹)．”
That evening，she told her husband about her colleague’s__36__，“I know we don’t have much money to__37__，but I’d like to give her fifty or a hundred dollars. We’ll just get ourselves less this year. Last year we couldn’t afford to buy anything for__38__but we still had a wonderful Christmas.” Her husband smiled，“Give her one hundred dollars.She needs it more than we do.”
She reached up and held him.Warmth spread__39__her body. He held her and realized that there really was a Santa Claus—and he had__40__her!
21．A.family B．job C．life D．religion
22．A.receive B．go through C．answer D．pick up
23．A.spotted B．watched C．sensed D．followed
24．A.standing B．waiting C．playing D．performing
25．A.earned B．counted C．saved D．threw
26．A.send B．wish C．offer D．tell
27．A.even B．just C．still D．yet
28．A.Although B．If C．Since D．After
29．A.honest B．new C．considerate D．strong
30．A.sad B．poor C．cold D．sick
31．A.in tears B．in shock C．in fright D．in trouble
32．A.concluded B．decided C．continued D．commented
33．A.or B．but C．so D．otherwise
34．A.reminded B．amused C．teased D．comforted
35．A.work out B．come back C．run out D．open up
36．A.message B．suggestion C．situation D．example
37．A.lend B．help C．lose D．pay
38．A.ourselves B．themselves C．us D．others
39．A.off B．to C．among D．through
40．A.relaxed B．doubted C．married D．shaped
Thousands of people were attracted to a 2-meter-wide lane in Tongcheng,Anhui province this spring festival. Although_61_was impossible to count the exact number,at least 5,000 people visited it each day.
This narrow lane,_62_(call) Liuchi Lane in Chinese,won greater popularity after the story behind it was broadcast on a CCTV show.At first glance it may seem unimportant,but to those_63_know its history,Liuchi Lane means much more than its_64_(appear).In the early Qing Dynasty it served_65_the boundary between Zhang family and Wu family.They quarrelled_66_(fierce) over which family had the right to build a wall on the dividing line. After_67_(fail) to make a compromise,the Zhangs turned to Zhang Ying,a family member of Zhangs and also a top official in the emperor's court.To_68_(they) surprise,Zhang Ying did not provide the support they needed.He called for his family to step back 1 meter from the boundary.Seeing that,the Wus_69_(agree) to move back another metre. Thus Liuchi Lane was born.
In reality,the story of Liuchi Lane is not only about how to get along with others,_70_also a guideline for all the officials in China.
Disappointedly，my funny summer vacation was completely ruined last year by an advanced device：the iPad．
Instead of looking at nature，I（16） my e﹣mail．Instead of paddling an old boat，I（17） my Twitter feed．Instead of reading great novels，I stuck to reading four（18） each morning．
And that was the problem：I was acting （19） I were still in the office．My body was on vacation but my head wasn't．
So this year I made up my mind to try something （20） ：getting away from the Internet．I knew it wouldn't be easy，since I'm not good at self﹣control．But I was determined．I started by （21） the iPad to my wife．Then，a stroke of luck：The cell phone signal at our cabin was （22） than in the past，meaning that I couldn't cheat．I was （23） ，forced to carry out my plan．Largely （24） from e﹣mail，Twitter and my favorite newspaper websites，I had little way to connect to the world （25） radio﹣and how much radio can one listen to，really？I had no（26） but to do what I had planned to do all along：read books．
This experience has had a （27） ending﹣for now，at least．With determination and the strong support of my wife，I succeeded in my vacation struggle （28） the Internet．I （29） realized that it was me，of course，not the iPad，that was the problem．
I knew I had （30） when we passed a Starbucks and my wife asked if I wanted to stop to use the Wi﹣Fi．"Don't need it，"I said．（31） ，as we return to post﹣vacation situation，a test begins：Can I （32） when I'm back at work？And I don't plan to （33） my convenience completely．But I hope to resist the temptation （诱惑） to check my e﹣mail every five minutes，（34） often leads to following my Twitter feed．
A vacation is supposed to help you reset your （35） to become more productive （高效的）．Here's hoping this one worked．
| 16．A．received | B．wrote | C．checked | D．recognized |
| 17．A．followed | B．ignored | C．organized | D．founded |
| 18．A．magazines | B．newspapers | C．journals | D．letters |
| 19．A．so that | B．as if | C．even though | D．ever since |
| 20．A．upset | B．calm | C．crazy | D．different |
| 21．A．sending | B．handing | C．destroying | D．burying |
| 22．A．better | B．stronger | C．less | D．worse |
| 23．A．shocked | B．trapped | C．defeated | D．frightened |
| 24．A．set off | B．turn off | C．put off | D．cut off |
| 25．A．more than | B．rather than | C．instead of | D．except for |
| 26．A．choice | B．way | C．means | D．idea |
| 27．A．meaningless | B．hopeful | C．happy | D．peaceful |
| 28．A．for | B．against | C．to | D．in |
| 29．A．entirely | B．frequently | C．gradually | D．finally |
| 30．A．won | B．lost | C．suffered | D．recovered |
| 31．A．Therefore | B．However | C．Otherwise | D．Anyway |
| 32．A．stop | B．escape | C．continue | D．change |
| 33．A．give up | B．give in | C．give off | D．give away |
| 34．A．that | B．which | C．when | D．who |
| 35．A．body | B．heart | C．brain | D．thought． |
你是吴刚，是个交流学生(an exchange student), 四年前住在美国Johnson 家。现在你已经回国。根据以下要点，用英语写一篇100词左右的感谢信。开头和结尾已给出，不计入总词数。
1．感谢四年来Johnson一家人对你在生活、学习等方面的关心与帮助。
2．感悟美国家庭教育与中国家庭教育的差异(劳动态度、独立生活能力)。
3．现在正在找工作。欢迎到中国来。
Dear Mr and Mrs Johnson，
I am Wu Gang.I have been back home in China.I am too eager to write a letter to you and your family the moment my feet hit the land of China.______________________________________________________________________________ _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Best wishes!
Yours,
Wu Gang
该文中共有十处错误,每句中最多有两处,错误涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号(∧),并在此符号下面写出该加的词。
删除：把多余的词用斜线（＼）划掉。
修改：在错的词下划一横线,并在该词下面写出修改后的词。
注意：1、每处错误及其修改均仅限一词；
2、只允许修改十处,多者(从第11处起)不计分。
Ten years ago, I had worked as a night guard in a factory. On a rainy night, all the lights of factory went out all of a sudden. I rushed out and could see nothing. Lucky for me, the warning system was directly connected with the police station. Three or four minutes late, four police car arrived at the front gate. He searched the factory carefully, tried to find something unusual. In the end, I am told that the rain had brought about the short circuit, that caused the accident.
February 14th is Valentine’s Day! In China, it is only a day for young boyfriends and girlfriends. But my teacher and friends in America told me that Valentine’s Day is a public day.
This was my first Valentine’s Day in America. I didn’t understand the customs(风俗) clearly. Maybe I didn’t need to send any gifts. I watched others to see what they did, so next time I can understand.
On that day, when we began the reading class, Mr. Peters gave every student some chocolates and said, “Happy Valentine’s Day!” I was very happy the teacher gave his students gifts and blessings. I never saw that in China. Maybe American teachers are very different. I didn’t buy a gift for the teacher, so I owed(欠) a gift to the teacher. Anyway, I want to say, ”Thank you, Mr. Peters, and I’m sorry.”
When we had a break, one of my classmates gave me a Pokemon card. It was very funny and I felt thankful, but I thought I owed a gift again.
When we were coming to our grammar class, suddenly I heard someone calling me. ”Shelly!” I stopped. Another classmate who had only been in our class one day gave me some chocolates. She said, “These are for you and your friends. Have a good day!” I was looking at her leaving and thinking that we were in the same class only one day, but now we are friends. That’s very great, but I owed a gift again.
When I came home, my Chinese friend sent some roses and chocolates. I was surprised and happy because I had never received roses in my past life, but I hoped it was the last gift. I didn’t want to owe more gifts.
4. Before the writer left China, she thought Valentine’s Day _______.
A. was a day for the young
B. was different in America
C. was a festival for all the people
D. was a holiday for the students
5. By saying “I never saw that in China,” the writer would like to tell us that in China _________.
A. the students gave gifts to the teachers
B. the teachers didn’t like the students at all
C. the students never received any gifts and blessings
D. the teachers wouldn’t give their students any gifts
6. The writer felt sorry probably because she ________.
A. made a mistake in class
B. didn’t like chocolate
C. had no gift for Mr. Peters in return
D. had no money to buy gifts
7. What was the first gift the writer received from his classmates?
A. A toy. B. A card. C. Some chocolates. D. Some roses.
It is common that more and more high school students open __51__ (them) own micro blogs on the Internet. For one thing, it can provide a colorful platform to show their talent. For another, it is a useful way __52__ (reduce) their pressure. And all these make it more and more popular __53__ high school students. But many parents and teachers hold a different view. They think that managing one’s micro blog __54__ (take) a lot of time and energy, which should be used to study.
In my view, I am __55__ (great) in favor of this activity. Today the Internet is playing __56__ important and essential role in our life. Therefore, as high school students of the Information Age, we need to learn to make use of this __57__ (value) tool to communicate and display ourselves. What’s more, opening and organizing micro blogs need various abilities such as writing, designing, being skillful at computer and so on. Only if we master those abilities can we make a successful micro blog. As a result, we improve ourselves while __58__ (organize) our micro blogs.
In fact, micro blog __59__ (it) is of little harm. It is your attitude towards it __60 __ matters. We should take the advantages and avoid some bad effects.
You will sound more polite if you ask _____________ a question.
A. in favor of B. in the shape of C. in the form of D. in honor of
Calculus Book for sale!
Thomas’ Calculus --- Weir, Hass& Giordano 11th edition (版本)
Brand new, never been used but I will let it go for used price. Bookstore sold at $ 150. Call me and let me hear your offer.
Tel: 773—885—6604
Reading is good for you, people!!
Why don’t more people read today? I have so many great books for sale. If you are interested in any of these GOOD BOOK DEALS, e-mail me or call me at 650—759—7174 to pick them up.
--- All the Days of My Life (So Far), by Alison Sweeney $5
--- All Our Yesterdays, by Robert B. Parker $1
--- The Meaning of Everything, by Simon Winchester $5
--- Exploring Language, by Gary Grosgrain $5
--- The Little Prince, by Antoine de Saint- Expiry $1
--- Jack at Sea, by Philippe Dupasquier$1
“The Children’s Classics” Book Set (一套) ---$200
This is a book set that I’d love to keep, but just don’t have any extra room on my already crowded bookshelf. It is an old, traditional set. The set is in excellent condition (状况). There are nine titles in the set (see list below). I honestly have no idea what this set is worth, but I’ve been told I should sell the set for well over $ 200, so make me an offer and we’ll see what we can do. Please e-mail me if you are interested: lucia 1134@yahoo.com
Book Titles
---Arabian Nights (276 pgs) --- Robin Hood (278 pgs)
---Black Beauty (276pgs) --- Tom Sawyer (272pgs)
---Treasure Island (270pgs) ---Heidi (278pgs)
--- Alice in Wonderland (276pgs)
--- Andersen’s Fairy Tales (278pgs)
--- King Arthur (274pgs)
25. What does the underlined part “let it go” mean?
A. throw the book away B. buy the book from the a bookstore
C. send the book to somebody D. sell the book
26. If you have $10, how many different books can you buy from GOOD BOOK DEALS at most?
A. Four B. Three C. Two D. Five
27. Why will the owner sell “The Children’s Classics”
A. He thinks it too old B. His bookshelf is too full to hold it
C. He has read it for many times D. He has bought a new set
28. If you are interested in Tom Sawyer, you can ____.
A. call 773-885-6604 B. visit the owner in person
C. e-mail Lucia 1134@ yahoo.com D. call 650-759-7174
The passengers were kept waiting in the hall for half an hour and then allowed _____ on another plane.
A. to get B. getting C. them to get D. their getting
