阅读理解
The new study shows that we spend more time
using the mobile Internet to read newspapers and magazines or do some other
things. According to the Interactive Advertising Bureau (IAB), the average European spends
4.8 hours reading newspapers and magazines but 1.6 hours more using the mobile
Internet per week.
The IAB questioned 15,000 people in 15 European
countries, looking at how people were using the Internet and its influence on
their everyday lives. It found that the mobile Internet is increasingly finding
its way into the public awareness. Over 71 million Europeans now have Internet
access on their mobile phones. In the UK, 10 million people now access the
Internet through their mobile phones and spend 6.3 hours doing so per week
averagely.
Unsurprisingly, young generations in the UK are
leading the way, with nearly half of the country's 16-to 24-year-olds and a
quarter of 25-to 34-year-olds using the Internet, spending 6.5 and 6.2 hours
online each week.
Entertainment plays a main role in our mobile
Internet lives, with one in five British
people using their phones for online games, a third listening to the online radio and 39 percent watching
films, TV or other videos at least
once a week. One third of those using an Internet phone said they received
videos, images or other multimedia
on their mobile, and 61percent said they
passed on the contents they had received.
From a communication point of view, 80 percent of those questioned agreed that the Internet had made
it easier for them to stay in touch with friends and family.
Alison Fennah, director of the IAB, said the use of the mobile
Internet had come to the point that marketers should be looking to strategies (策略) that connect them with
consumers more effectively. "Better tools as well as improved consumer
motivation that start coming together in 2011 can make a great difference to
extending the online experience," Fennah said.
(1)
How long does a European spend on the mobile Internet per week according to the IAB?
A . 6.4hours.
B . 6.2hours.
C . 4.8hours.
D . 1.6 hours.
(2)
What do people mainly use the mobile Internet for?
A . Communication.
B . Entertainment.
C . Study.
D . Advertising.
(3)
It can be known from the passage that __________.
A . more than half of the people in the UK use the mobile Internet
B . the Internet is the most effective way to stay in touch with friends and family
C . the UK has the largest number of people who use the mobile Internet in Europe
D . better tools and improved consumer motivation help extend the online experience
(4)
The author wrote the passage to tell us __________.
A . how to use mobile phones to surf the Internet
B . newspapers and magazines will disappear soon
C . more and more people use the Internet in Europe
D . how the Internet influences our daily lives
答案: A
B
D
C