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Most
people enjoy hearing a bit of background music while eating at home, or while
dining out at their favorite restaurants. Recent studies have shown that the
loudness of music can have an observable effect on our food choices. Certain
tunes(曲调)and
melodies can even influence our perception(感知)of the food when we are eating it.
One
study was led by Dipayan Biswas of the University of South Florida's Muma
College of Business. In his research, Biswas played the same music for diners
in a cafe, but at volumes of 50 decibels(分贝)on some days and 70 decibels on others. On
the days when music was played at 70 decibels, diners often ordered less
healthy, higher-calorie foods. In comparison, the diners who listened to tunes
at lower decibels made healthier choices. The results, Biswas thought, were due
to human general need to look for comfort when they were stressed out. To
further prove his ideas, a similar study was repeated, this time in grocery
stores. The results were the same as the first. The louder the music, the more
cookies, chips, and sugary drinks shoppers bought.
Another
study that examined this phenomenon was conducted by researchers at the
University of Oxford. The team looked at whether loud, fast music might
increase the perceived spiciness(辛辣)of
dishes. Not surprisingly, participants who listened to music containing fast
drumbeats and the sounds of high decibels reported that food was spicier and
had stronger flavors up to 10%. The researchers called the strange phenomenon
"sonic seasoning". It's no wonder that such music is often played by
restaurants that will be serving up spicy foods for their diners.
(1)
What's the purpose of Dipayan Biswas' study?
A . To tell high decibels from low decibels.
B . To explore effects of music on food choices.
C . To find tunes and melodies diners like most.
D . To observe the effect of unhealthy food and drinks.
(2)
What made people choose unhealthier foods according to Biswas?
A . The report about unhealthier foods.
B . Their habits of more various orders.
C . The love for sounds with high decibels.
D . Their desire for comfort under pressure.
(3)
Why is loud and fast music played in restaurants when spicy foods are served?
A . To reduce the flavor of the food.
B . To add fast drumbeats and sounds.
C . To change diners' feelings about food.
D . To test a phenomenon "sonic seasoning".
答案: B
D
C