题目

Directions: Fill in each blank with a proper word chosen from the box. Each word can be used only once. Note that there is one word more than you need.A. accounts B. credibility C. declaring D. filtered E. pays F. particularly G. enduring H. principle I. ignoring J. reputation K. revolutionizedThe serious business of being a social influencerThis week China promised a tax-evasion punishment on social-media influencers, who are paid by brands to promote products online to their followers. Viya, known as the live-streaming queen, has already been fined $210m for not  her income. The size of that levy(征 收税) shows the large scale of the industry, which  for 12% of online sales in China.Outside China, influencers are also likely to have a(n)  role in e-commerce. For all firms with brands, it is time to realize that influencing is more than just a hobby.The use of personal endorsements(宣传，代言) used to be about taking advantage of existing celebrity power. For example, Michael Jordan's deal in 1984 with Nike both basketball and branding. Influencers turn the logic on its head: selling things helps make them more famous. Through clipped videos and photos they offer recommendations to consumers, together with glimpses into their daily lives to increase the .Total spending on influencers by brands could reach $16bn this year. The number of wannabe influencers outside China is in the millions. However, only under 100,000 of them get most profit. Their staying power suggests that they add value in several ways. Influencers' networks reach new audiences, younger shoppers. And influencers are technologically proficient in a way that old-style brand ambassadors never were. They can quickly adapt to and utilize newer platforms like TikTok. Yet one-third of brands do not use influencers. They worry about their .Despite the risk,  influencers is a mistake. Their share of digital advertising budgets is still low at 3%, but it is rising fast. The borderline between entertainment and e-commerce is becoming unclear. The most popular marketing strategy of the 2010s—ads targeted through Google and Facebook—is under threat as new privacy standards make it harder to spy on potential customers.To make full use of influencers, brands should set a clear strategy. They should expect more regulation on consumer protection. The guiding   should be to use only influencers who disclose to their audiences that their posts are paid. 答案：【1】C【2】A【3】G【4】K【5】D【6】B【7】F【8】J【9】I【10】H

查看本题答案和解析