Directions: Read the following passage.
Summarize the main idea and the main point(s) of the passage in no more than 60
words. Use your own words as far as possible.
Coco-Cola's Innovative Solution to Plastic Pollution
Plastic pollution has become one of the most pressing problem of the 21st
Century with plastic waste almost everywhere. It is estimated that just in
2016, the world produced over 320 million tons of plastic, and this number is
set to double by 2034.
Plastic waste even makes its way into our oceans with 8 million pieces
of plastic pollution per day polluting our waters and destroying the habitat
for hundreds of species. It is now believed that there may be around 5.25
trillion pieces of plastic in the ocean weighing in total up to 269,000 tons.
It's been crystal clear for a long time that the situation is horrible
and something needs to be done, and fast. Luckily, Coca-Cola stepped up to the
challenge and came up with one innovative and rather effective solution. The
firm is replacing its plastic wrapping in Europe with a new paper board
technology.
This new tech is called the KeelClip
and it is a first for the non-alcohol ready-to-drink (NARTD) industry. Using
KeelClips, Coca-Cola aims to remove all plastic wrap from its can multipacks in
all? European Union markets by the end of 2021. The firm is optimistic that the
move will save 2,000 tons of plastic and 3,000 tons of CO2 annually.
"Innovation is a key principle of our sustainable packaging work
and the application of this fully recyclable paperboard KeelClipTM, which is
composed of a top board that the cans clip into and central cardboard 'keel' --
similar to a ship's keel - that stabilizes the pack, is another example of how
we are delivering on our commitment to remove all unnecessary and hard to
recycle single-use plastic from our products. We hope this eco-friendly
initative is a conscious approach to dealing with plastic pollution," said
Joe Franses, Vice President, Sustainability at Coca-Cola European Partners.
答案:Suggested answers: With plastic wastes invading the ocean and threatening marine lives, plastic pollution is among the most serious problems on the earth. To deal with the situation. Coca-Cola thinks of a creaive solution called KeelClip, which substitutes paper board for plastic wrapping, thus saving lots of plastic and CO2 annually. The case shows innovation behind Coca-Cola's commitment to sustainable eco-friendly packaging. (60 words)