题目

阅读下面的短文，并根据短文后的要求答题（请注意问题后的字数要求）。 If you are thinking of using advertising to promote your business，consider the following tips． 1．Develop a detailed marketing plan Ask professionals to develop marketing plans that provide you with a comprehensive understanding of your businesses and industries．A marketing plan will provide you with internal /external situational analysis，Pricing，Distribution，Strategies and Tactics（战术），Marketing Research, Implementation Schedules，Evaluation Strategies，and more． A professional marketing plan pays off in great profits by getting rid of wasted advertising and marketing efforts and unnecessary costs. 2．Plan your advertising schedule several months in advance. Failure to plan advertising in advance wastes a lot of money. Rushed charges, poor creativity and poor copy are the usual results of          .Take a blank calendar and fill in the days, months or quarters to advertise to your target markets. Figure out the number of ad insertions that will make sense and negotiate an agreement with the various media suppliers in those areas. 3．Hire professionals to handle your advertising. When you need to advertise, hire an ad agency. You need to concentrate your time and efforts in areas of your business in which you do best. Agencies are experts. They charge for their time and experience and have one goal in mind: to get the best results for their clients in order to keep those customers. An agency will research your market and your audience to learn the real situations concerning your product or services. 4．Provide as much information as possible to your agency. In order to write the most persuasive copy and to design the most effective ads, it is important for your agency to know what has worked in the past. There is nothing wrong with using information from previously successful ads. 5．Focus your message on what is important for your audience. Your target audience will be more concerned about what you can do for them. Speak to the audience in their language, in a way they can understand．Big or unusual words should be avoided. Your job is to sell your audience on using your products or services. 1．What is the best title of the passage? （Please answer within 10 words.）     _________________________________________________________________ 2．Which sentence in the passage can be replaced by the following one? It's ok for your advertiser to learn from the good ads you've had. _________________________________________________________________ 3．Please fill in the blank in the fourth paragraph with proper words or phrases to complete the sentence. （Please answer within 10 words.）     _________________________________________________________________ 4．Which of the tips do you think is most important? Why? （Please answer within 30 words.）     _________________________________________________________________ 5．Translate the underlined sentence in the third paragraph into Chinese.     _________________________________________________________________ 答案： 1．Making mole effective advertisements． 2．There is nothing wrong with using elements or information from previously successful ads． 3．failing to plan in advanced failure to plan advertising in advance/making an ad in a hurry 4．略。 5．一份专业的销售计划可以避免无效的广告，停止无用的市场开发，从而节约不必要的开销．为企业带来巨大的效益。

查看本题答案和解析